An emerging lighthouse
of consumer brands

An emerging lighthouse
of consumer brands

Wellness Alchemy is an
umbrella of Health, Wellness
and Pet Health Brands.

Selling directly to retailers such as Dischem, Clicks and Wellness
Warehouse, these brands add value back into the chain by using
GHS and Lucca Actives for the sourcing, production, warehousing
and distribution of the products.

Wellness Alchemy is an umbrella of Health, Wellness and Pet Health Brands.

Selling directly to retailers such as Dischem, Clicks and Wellness Warehouse, these brands add value back into the chain by using GHS and Lucca Actives for the sourcing, production, warehousing and distribution of the products.

Probitec Probiotic Portfolio

There is an increasing awareness and demand for health and wellness
products, particularly probiotics, as consumers seek solutions for digestive
health, immune support, and overall well-being. This trend is driven by a rise
in health-consciousness and a preference for natural, science-backed products.​

AVAILABLE AT THE FOLLOWING RETAILERS:

Probitec Probiotic Portfolio

There is an increasing awareness and demand for health and wellness products, particularly probiotics, as consumers seek solutions for digestive health, immune support, and overall well-being. This trend is driven by a rise in health-consciousness and a preference for natural, science-backed products.​

AVAILABLE AT THE FOLLOWING RETAILERS:

Waglife Animal
Supplements Portfolio

Pet owners are becoming more aware of their pets’ health needs and
are actively seeking nutritional solutions to enhance their pets’ well-
being. This growing trend towards preventative care and healthy living
for pets creates a robust market for health supplements that support
various aspects of canine health, such as joint health, digestion, and
immune support.​

Waglife Animal
Supplements Portfolio

Pet owners are becoming more aware of their pets’ health needs and are actively seeking nutritional solutions to enhance their pets’ well-being. This growing trend towards preventative care and healthy living for pets creates a robust market for health supplements that support various aspects of canine health, such as joint health, digestion, and immune support.​

Traders of Goodness

Traders of Goodness (TOG) is a full-service health product innovator
specialising in food, healthcare, and personal care. Acting as an in-
house, all-in-one partner, TOG supports brands from concept through
to production — including brand development, design and packaging,
sourcing of premium raw materials, full-cycle production, and
repositioning or marketing support.

TOG works with established brands, large-scale retailers, investors,
and innovators looking to launch or refresh a product, with a focus on
sustainability, environmental impact, and consumer wellbeing. Its
offering is built on full costing transparency and streamlined efficiency
between source and market, backed by proven experience
coordinating production across all parties involved.

Traders of Goodness (TOG) is a full-service health product innovator specialising in food, healthcare, and personal care. Acting as an in-house, all-in-one partner, TOG supports brands from concept through to production — including brand development, design and packaging, sourcing of premium raw materials, full-cycle production, and repositioning or marketing support.

TOG works with established brands, large-scale retailers, investors, and innovators looking to launch or refresh a product, with a focus on sustainability, environmental impact, and consumer wellbeing. Its offering is built on full costing transparency and streamlined efficiency between source and market, backed by proven experience coordinating production across all parties involved.

Overview of Luro Investments

Our team, vision & values

SA + Global Innovation

SA + UK Specialised Actives

SA + EU Chemical Solutions

Premium Nutritional Brands

Targeted Microbiome Support

Veterinary Pet Nutrition

Ethical Sourcing & Trade

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